Adexen is mandated by a recognized shipping agent acting as a leading player in the Nigerian Maritime Sector. The company is looking for a Marketing Analyst for its Lagos Office.
MARKETING ANALYST
JOB DESCRIPTION
The Marketing Analyst will be responsible for:
Providing insights & information (by research / survey) regarding market conditions, changes in the market that might affect sales, competitors & customers in order to support business decisions and in measuring performance; inclusive of advising management on how services should be packaged, marketed, distributed & priced.
He or She will help plan promotional programs by analyzing information about company past sales, predict trend or future sales and also assist in internal systems issues from time to time
RESPONSIBILITIES
· Analyze marketing metrics for identifying effect – cause relationships between financial outcomes & marketing actions to raise profitability
· Design research projects which answer particular business questions
· Conduct market research to determine & understand customer needs, evaluate market penetration and analyze competitors
· Manage segmentation, positioning exercises and targeting as required
· Perform customer satisfaction survey and compile results reports
· Provide analysis of all sales activities
· Conduct industry analysis: Technological, Social, Political & Economical
· Work with General Manager & Commercial Manager in identifying marketing opportunities
· Integrate market research information with the company system to develop new leads
QUALIFICATIONS AND EXPERIENCE
· Minimum of 3 years experience in a similar or related position, in the logistics sector
· Minimum of a B.Sc or HND degree in Marketing, Finance or related field from a recognized University or Polytechnic, an MBA will be of great advantage.
· Exceptional knowledge of sales, business and marketing processes
· Excellent business reporting, project management and writing skills
· Strong business acumen, analytical, problem solving, data manipulation and management skills
· Must be able to contribute to planning and strategic thinking
· Effective time management & organizational skills
· Must be able to develop effectual relationships and operate with senior management
· Excellent computer skills that include reporting software and business intelligence
· Must be willing to travel when required
WHAT IS ON OFFER
Attractive package
Please send us your English resume in Word format at: ADEXEN-405751@adexen.eu
Or apply directly at:
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